Want a Thriving DMO? Stop Letting CRMs Get Between You and Your Stakeholders

Want a Thriving DMO? Stop Letting CRMs Get Between You and Your Stakeholders

Matthew Hardy Thomas

Co-Founder
December 6, 2023

Ever wonder why some DMOs thrive while others never make an impact? Surprisingly, it's not about who has the biggest budget.

For destination managers, success hinges on unifying their teams and connecting with members.

Many ambitious tourism pros know this. They aim to create must-visit, sustainable destinations by supporting their members. But complex Customer Relationship Management (CRM) systems set them up to fail.

Take Simpleview, for example. Their system packs plenty of features but fails to excel in any specific area. The initial draw of "Look at all the features!" quickly turns into endless training sessions. Projects stall, morale plummets.

Likewise, generic platforms like Hubspot struggle to meet the tourism industry's unique needs. So DMOs pay for expensive customizations, taking funds away from important projects.

The tourism industry is ripe for a modern solution. One that aligns with the evolving realities of DMOs.

Our response? We're thrilled to introduce Whereabouts — the friendly future of destination management.

Whereabouts is more than just a CRM. It's a new operating system for your destination.

It's built from the ground up for a new generation of destination managers. It's a new way to collaborate with the stakeholders that make your destination unique.

Here's what you get:

  • A centralized platform that allows your entire team to effortlessly access comprehensive member information. Notes, contact info, photos. Everything is a click away.
  • The ability to track and highlight everywhere your members are being promoted online. So when a stakeholder asks; "what have you done for me?" you can show them the value of your work.
  • Effortless integration of event listings and directories straight from your database to your website.
  • Customizable member lists for special projects. Make organizing your next FAM tour, seasonal campaign, and workshop a breeze.
  • Integration with our family of apps: Tripper for interactive itineraries and Booker for tracking booking referrals and providing e-commerce solutions to all your members.

Whereabouts represents a new phase in destination management tool. One that is straightforward, tourism-focused, and free of needless complexity.

We will begin this new chapter with our existing partners in early 2024.

To join us on this journey, click here to set up a demo.